For property and casualty (P&C) insurers, where customer interactions and claims processing often hinge on the seamless performance of digital platforms, quality issues can have far-reaching consequences. A single software glitch could delay claims processing, disrupt customer interactions, or tarnish the reputation of an insurer.

Continuous test orchestration offers a solution tailored to these challenges. By embedding quality assurance throughout the development life cycle, this approach ensures that software meets the highest standards of performance, security, and usability.

Rather than serving as a one-time fix or after-the-fact testing, continuous test orchestration weaves quality into every stage of the process. With increasing competition and rising customer expectations, taking a proactive approach to software quality has become a cornerstone of sustained business growth for insurers.

What Is Continuous Test Orchestration?

By 2026, Gartner predicts that 70% of organizations will have switched to a continuous testing model. This model integrates automated testing into every phase of the software development life cycle, ensuring continuous monitoring and validation of quality.

Unlike traditional methods that confine testing to the final stages, continuous test orchestration embeds a comprehensive suite of automated tests — from unit tests to advanced non-functional assessments like performance, security, and usability — directly within continuous integration and continuous deployment (CI/CD) pipelines. This integration facilitates real-time feedback and proactive issue resolution, maintaining high standards of software reliability and efficiency throughout development.

Continuous test orchestration also breaks down silos and integrates workflows to foster a culture of collaboration and accountability among development, operations, and quality assurance teams. This collaborative environment ensures that software products not only meet customer expectations but also adhere to the stringent regulatory requirements of the insurance industry.

Implementing Continuous Test Orchestration

By adopting continuous test orchestration, insurers can achieve faster delivery times, improved software quality, and a more cohesive development process, all of which are essential for maintaining a competitive edge in today’s rapidly evolving digital landscape.

Here’s how to get started.

1. Define the organization’s quality standards.

As with any methodology, continuous test orchestration will yield the best results if it’s clear from the outset how the organization will measure quality. Before making any changes, establish clear benchmarks and guidelines for the quality assurance team to follow. This provides a solid foundation across the board that ensures consistency across all projects.

2. Build a CI/CD pipeline.

Once these standards are in place, select the CI/CD tools that fit best within the organization’s technology stack and integrate version control systems. The CI/CD pipeline not only streamlines the development process, but it also facilitates faster code integration and deployment as well as reduces manual errors.

3. Automate testing where possible.

To ensure that continuous testing is feasible, develop a comprehensive suite of automated tests. This helps increase testing coverage and accuracy, enables teams to detect issues early on in the process, and lowers the cost of fixing errors.

4. Set up real-time feedback.

With real-time testing comes the need for real-time feedback. Implement monitoring tools that can alert the organization to issues as they emerge. Real-time monitoring gives insurers immediate insights into application quality, which allows the organization to resolve issues as they emerge rather than waiting for them to have a negative impact on performance or customer experience.

5. Foster a quality mindset across the team.

Any change in approaches should factor in opportunities to train the people who will be adopting the new methodology, and continuous test orchestration is no different. Conduct trainings for all teams involved, and promote cross-functional collaboration to build a culture focused on quality, no matter the team. This creates a shared responsibility, improves communication, and drives proactive quality management.

Once the continuous test orchestration approach has been implemented, conduct regular assessments on the process and gather feedback from team members in various roles. The process should evolve alongside the organization and its needs. When needed, expand the testing scope or adopt new tools that can drive greater efficiency. The quality framework should be able to adapt to new challenges and opportunities just like the insurer itself.

Building a Foundation for Insurance Success

Continuous test orchestration is more than a testing strategy; it is a business enabler for insurers navigating the demands of a digital-first world. This proactive approach not only improves software reliability and increases organizational collaboration but also positions insurers to respond nimbly to market demands and regulatory changes.

As the insurance landscape continues to evolve, adopting continuous test orchestration ensures that quality remains at the forefront of every innovation. Whether it’s modernizing claims systems, enhancing customer portals, or integrating with emerging technologies, it provides the foundation for sustainable growth, customer trust, and long-term success in a competitive industry.

Interested in learning more about how quality assurance and quality engineering can help propel insurers’ business success? Check out our case study HAI Group Drives Efficiency and Delivers Enhanced Customer Experience With Core Modernization.