Sudheer Kumar Revanuru, Director – Platforms App & Infrastructure at Value Momentum

In the insurance industry, applications are primarily used by its customers and agents and brokers and employees. In a typical insurance business value chain, it could be a simple product search or an inquiry to quotation or quotation to binding and subsequent claim settlement processes.

The applications used by the insurer and the digital experience that they offer sets strong baseline expectations that any insurer provides. Inconsistent user experiences from a user point of view make it difficult in navigating through complex workflows, and internally at the provider side it makes it difficult to add new functionality across their lines of business.

If insurers invest in their digital strategy, they can improve their ability to scale while maintaining efficiency and compliance.