Kapil Daga, VP of Advanced Analytics at ValueMomentum

See the way we look at analytics value is we look at data and decisions and then that’s where the value gets created or lost. So when it comes to insurance there are three areas that we primarily look at: the decisions which go in claims, the decisions that go in underwriting, and the third big pool is distribution and marketing.

For claims, we look at looking at your claims leakage — how can that be arrested — and for that typically we look at how do you avoid your litigations through some litigation propensity solutions or even avoiding fraud by using advanced technologies like graph.

When we talk about underwriting, typically we look at how do you price the right risk and for that we use micro segmentation.

The last but not the least is about distribution and marketing, which is where the focus we have shifted is more from just looking at policy analytics but to more customer analytics — like what are the cross-sell opportunities, what are the upsell opportunities.

So essentially these are the three decision pools which are helping us in unlocking value in the P&C value chain.