Viswanath Maddali, EVP and Head of Distribution & Marketing at ValueMomentum

Agent portals need to provide other capabilities apart from the transactions, like the profile management and also the dashboard that they have access to. In addition insurers need to invest in critical capabilites like sharper apetite guidance, ability to generate a quote from a deck page or an ACORD application. Each insurer has a unique combination of business priorities and techncal capabilities, so their approach for agent experience modernization will differ as well.

We are seeing three major approaches, Low code/no-code platforms, bespoke application development or leveraging native digital experience platforms like Guidewire Jutro. A comprehensive assessment of functional needs and technical capabilities up front will help you build standout experiences.