July 6, 2026

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3 Digital Strategies to Enhance User Experience

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Sudheer Kumar Revanuru, Director – Platforms App & Infrastructure at Value Momentum

So, there are three main digital strategies we see insurers often use to enhance their user experience. There are low-code/no-code solutions, bespoke solutions which are home-grown, and they also go for native DXPs like Guidewire Jutro.

While each method has its own benefits and merits, using a native DXP can often be the most efficient solution as it offers native integrations and the architecture remains consistent at scale over time.

No matter what digital strategy an insurer applies to their user experience, they should pair thoughtful design with journey-powered development practices. Prioritizing consistency and security at scale builds the foundation required for long-term success.

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