Leveraging APIs to Drive Growth
4 Insurance Distribution ChannelsPublished on June 24, 2023Get Whitepaper
While insurance products were exclusively offered through agents, brokers, or the websites of the insurers themselves in the past, the digital revolution has opened a variety of new distribution channels to operate on. These days, insurers need to meet the evolving demands their customers make for enhanced, multi-touchpoint digital experiences by leveraging traditional agent-, sales-, and broker-driven channels while also embracing new distribution channels to retain and grow market share in an increasingly dynamic industry.
This infographic demystifies those new distribution channels, highlighting 4 of them that insurance customers are particularly active on:
- Embedded insurance
- API marketplaces
- Insurance aggregators
- Agency platforms
In this infographic, you’ll learn what those 4 distribution channels are and why your customers are engaging with them, as well as discover real-world examples of insurers leveraging them to drive customer acquisition, retention, and satisfaction.